----Worksheet 9: Governmentality & Care
This worksheet--Governmentality and Care--is part of the subject Transforming Lives through Care at La Trobe University. The aim of this worksheet is to develop a deeper understanding of governmentality by recognising, applying, and critiquing the concept in relation to care.
Introduction: Governmentality
Recognising "Governmentality"
Applying "Governmentality": Enlightenment & Declaration of Independence
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.--That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.
The Declaration asserts that governments derive power from the consent of the governed and that people have the right to overthrow unjust rule.
What is the new vision of “Man” outlined in this document? What is the role of government? Remembering Foucault's ideas about the Art of Government ("Governmentality"), what would Foucault make of all this?
Applying "Governmentality": Australia's "Measure up" campaign
The Australian Government's "Measure Up" campaign, launched in 2008 was part of the Australian Better Health Initiative. This nationwide campaign aimed to raise awareness about the link between waist circumference and the risk of chronic diseases such as type 2 diabetes, heart disease, and some cancers. The campaign encouraged Australians to measure their waists as a simple way to assess their health risk. For most Australians, a waist measurement over 94 cm for men and 80 cm for women indicates an increased risk of developing chronic diseases. Measurements over 102 cm for men and 88 cm for women signify a greatly increased risk.
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To facilitate this, the campaign distributed free measuring tapes and provided guidelines on how to measure waist circumference correctly. The campaign's materials were disseminated through various channels, including television, print, radio advertising, brochures, and community promotions.
In less than 150 words, use Foucault's governmentality to analyse this campaign.


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